In 1972, in Mannheim, Germany, five former IBM engineers had an idea. They wanted to produce software that mark a trend about how things should be in the ambit for integrated business solutions, and it they began a small company called “Systemanalyse and Programmentwicklung“. Since then, this company is called SAP (Systems, Applications and Products for Data Processing).
From the beginning, SAP it was dedicated to business applications software. Through collaboration with business executives and IT experts, and drawing on the experience gained with its partners worldwide, SAP developed a unique way to understand the challenges in the implementation of technology solutions for business users, developing software that can help companies integrate their business processes helping the entire company to operate more orderly and efficient.
The versatile and modular systems can be quickly and easily adapted to new business processes so as to increase its capacity as the business grows.
Today, SAP is the largest developer of software for business applications in the world and the third largest independent software vendor in absolute terms, and competes directly with other industry giants like Oracle.
In this point, more than 300.000 customers in more than 90 countries chose SAP systems for mainframe and client / server processes to control finance, manufacturing, sales, distribution and operations essential for human resources. While R/3 is considered an essential tool in industries such as petroleum, chemical, consumer products, high technology and electronics.
SAP is one of the companies in the sector that has grown in recent years, achieving revenues for EUR 6,346.00. SAP further consolidated its leading position in the corporate software market in the course of its strong strategic expansion. The company hired more than 6,500 professionals to its global staff, primarily in the areas of research and development, sales and consulting. These long-term investments allowed to SAP double its turnover to the next years.
SAP is a publicly traded company, with shares traded on stock exchanges in Germany and Switzerland, and in 1995 the company was included in the DAX, the index of German companies. In the US, the American Depository Receipts (ADR) unrestricted SAP are negotiated with the SAPHY symbol.
The best return on information. There was never anything better than SAP. Markets are changing. Customers are changing. Businesses are changing.
The success of your company depends on the quality of information and the speed with which it can be shared. It also depends on how quickly a company can respond and adapt to technological changes. With SAP you can do much more than just accompaniment of such changes. You can open the way.
And no one can give you a greater return on the information that SAP. SAP leads the industry in research and development, spending on these activities is 20% of their annual profits. Due to this fact, SAP has presented innovative solutions.
With over 1,000 business processes included in the SAP software it’s possible integrate your entire organization. You can share information in real time with operators, suppliers and distributors, regardless of whether the company has a staff of 50 employees or 100.000. By the combination of superior business knowledge, and experience with industry best practices, SAP is able to offer solutions “state of the future”.
SAP Strategy for SMEs
The SMEs (Small and medium businesses) face challenges every day, which determine its strategy in the medium and long term. Their limited resources, compared with large companies, the intense local competition and the global markets, makes small and medium-sized businesses need solutions to manage their businesses that are scalable, and enable them to boost their strategies in the current economic context.
In many cases, small and medium enterprises compete with large companies simultaneously by the same client. So they need solutions that are easy to deploy and maintain and requiring few resources of your IT team.
SAP: Synonym for implementation fast, economical and effective
The SME market is part of the strategy and vision of SAP. A large percentage of all SAP customers are small and medium enterprises; SAP world has more than 1000 business partners offering solutions for SMEs supported by the SAP Business Suite platform.
The strategy implemented by SAP for the market of small and medium enterprises is global, and the goal is to deliver solutions to market designed specifically for the needs of these companies.
Specifically, this strategy involves positioning in the market of all the solutions developed by the partners for different sectors of activities, offering vertical solutions, oriented core business processes in the sector and by focusing on the real problems, responding directly to questions, requirements and needs.
This offer is developed by the partner and is totally based on their experience in the specific sector. SAP, meanwhile, will provide all the tools, knowledge and support necessary to their partners. This strategy results in a market feedback and partners on how to act in the market of small and medium enterprises.
SAP knows the needs of small and medium enterprises and to respond to those needs, maintains and manages a growing number of indirect sales partners. These partners act as sector specialists, offering solutions that are responsible for ensuring that the requirements and needs of the SME market are met.
- Economic solutions
- High quality solutions
- Solutions that accompany business growth, scalable
- Cost-effective solutions
- Ready to use solutions
- Specific solutions for specific market sector
- Partners in which trusting